Visual identity, art direction and branding for Brickell Flatiron, a real estate project in Miami interior-designed by artist Julian Schnabel. Rooted in deep research into his artwork, studio and film work, the project develops a brand system reflecting his artistic vision. It magnifies his painted signature, layers handwritten elements, and emphasizes gesture to translate his artistic language into a cohesive and structured identity. The system is built through the extraction and reinterpretation of key visual signatures.