Engaging beauty brand educating women about real beauty and skincare.

Project: Full 360° Branding
Client: Kult Cosmetics
Services: Strategy, Art Direction, Identity, Typography

Kult Cosmetics is a Beauty App based in Mumbai, India. Led by an engaging team of beauty experts, Kult aims to educate every women about Real Beauty. Through self-discovery tools, they personalize any profile skin to offer the best personalized products. In collaboration with their team, I envisioned a strategy, visual identity and 360° brand narrative that translates their vision with a light-hearted tone and a hint of playful.