Proenza Schouler is a New York based womenswear and accessories brand founded by Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, Proenza Schouler is inspired by contemporary art and defined by refined craftsmanship. At Laird + Partners, the project involved designing a brand book to express this culture of contrasts and highlight its attention to detail through a curated selection of imagery.